

Hey, I am Nadia, CEO at Zellige
Zellige was founded by Nadia Echchihab, a Moroccan French creative born in Casablanca, raised between cultures and now based in London.
After formally re-training in boulangerie at Le Cordon Bleu London in 2025, she created Zellige as a way to reconnect with her heritage and reimagine Moroccan flavours through a modern, creative lens.
She’s passionate about bread, viennoiseries… and her cat Jalapeño (very Moroccan indeed). Lastly, she’s convinced Moroccan cuisine deserves a place in the London food pantheon. It's time to reclaim the narrative and show off Maghrebi cuisine!
About Zellige
I named my food concept, Zellige, after the traditional Moroccan mosaic tilework because it reflects the identity at the heart of this project: layered, crafted and shaped by many influences.
Like zellige tiles, Moroccan culture and cuisine are built through centuries of exchange: Amazigh, Arab, African, Mediterranean, Andalusian and French influences all coming together to create something unique. No single piece stands alone, the beauty comes from the composition.The name also speaks to my own story: growing up betweencultures and reinterpreting heritage through a modern London perspective. It captures both craftsmanship and reinvention, honouring tradition while creating something bold and contemporary.
In food terms, Zellige represents layered flavours, contrasts, colour, texture and the idea that identity itself can be assembled like a mosaic: imperfect, evolving and deeply personal.
The Blog : Inside Zellige
Stories behind the flavours, craft and identity of Zellige
May 4, 2026Hi everyone, it’s Nadia, founder of Zellige, the first modern Moroccan food concept in London....May 14, 2026Food trends in London In a decade of living in London, I’ve watched food trends come and go,...May 5, 2026We are heritage : lived, questioned, reclaimed. Zellige is born from the space between France...May 4, 2026Growing up between these two identities wasn’t always easy: I felt caught between modernity and...
Zellige - Modern Moroccan Food & Craft - East London
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